Elyse Frisch, Founder + CEO
Elyse is a business operations strategist and accounting expert who helps founders get their back-office in order so the rest of the business can actually move. She's spent decades in both fields, holding senior accounting roles and serving as COO and Operations Director across multiple companies — including client work for brands like Nike, Red Bull, and Coca-Cola. She holds a degree in Business Administration with an emphasis in Accounting.
As Founder of Well Planned, she leads a team helping business owners replace back-office chaos with the systems, procedures, and advisory support they need to grow — through virtual accounting, bookkeeping, and fractional COO and CFO services. Elyse cares less about jargon and more about whether your numbers tell you something useful and your operations actually run. She brings an executive coaching sensibility and a wellness-minded approach to her work — because the same principles that make a business healthy tend to apply to the people running it.
